Welcome and introduction

Hi, I am Susan Katz and welcome to my Insights and Strategy blog.  I am a data-driven marketing executive who has a history of building profitable sales through actionable insights, strategic planning and focused execution.  My strength is being able to see the big picture as well as the detailed execution.   
 
I have 30 years of experience in market research, analytics, brand and strategic planning.  I began my career as a marketing analyst for Vlasic Foods when grocery store scanner data was in its infancy. I had the opportunity to work for Information Resources, Inc., in account management for the Kraft General Foods and Proctor & Gamble accounts.  This is where I honed my analytics, consumer insights and project management skills.  After a few years, I decided to go back to the client side and work as a Strategic Information Manager for Van Melle USA (they make Mentos candy), where I made an impact on the company by leading the management team in the strategic planning process and providing marketing and sales with insights and analytics that contributed to substantial sales growth.  After Van Melle, I ran a successful consulting business for 12 years by delivering exceptional service, insights and direction to clients.  I worked with notable companies in the CPG, Pharma and other industries.  My broad range of experience with different industries contributed to my ability to quickly get up to speed and impact sales. 
 
In 2010, I moved back to the corporate world as a Director of Marketing for Esselte Corp.  I was a contributing member of the North American Leadership Team and lead the marketing, product development, product management and customer service departments. During my time at Esselte, I developed a successful marketing campaign that reversed a multi-year, double digit decline and developed several new product innovations that contributed to double digit growth.
 
I earned my bachelor’s degree from the Haworth College of Business at Western Michigan University, in Kalamazoo, Michigan. I volunteer at Junior Achievement in Arizona.  My hobbies include hiking, crafting and reading, and I enjoy spending time with my husband, 3 children and 2 dogs.
 
I can’t wait to share my expertise with you in my blog.  Look for new posts soon.